Together with our Customers
Marketing, Communication
Our Basic Stance and Attitude
Yokohama Rubber's Corporate Code of Conduct, that "we will win customer satisfaction and credibility through developing and providing socially valid products and services with meticulous consideration for safety", comprises Yokohama Rubber's strong intention to deliver correct product information to our customers as per described below.
Our Ideas towards Advertisement and Rules to Comply
We are paying attention all the time as to how our advertisement and promotion styles ought to be in order for more people to understand our products, services, and corporate activities as much as possible. We are trying to disseminate the latest information accurately and in a timely manner through our website or press releases to all our stakeholders. Especially, our website consists of two structures; one is the website to provide information on entire Yokohama Rubber Group's business including Yokohama Rubber and our Affiliated, another one is the website by mainly focusing on providing product information such as domestic tires for mending, hoses and couplings, adhesives and sealants, industrial products, aerospace, golf products and more. Also as a member of the Tire Fair Trade Council, we are striving in various advertising and promotion activities in accordance with applicable regulations by regularly attending and cooperating with the respective committees in charge of various levels derived by formulating the regulations of the said Council along with its actions, and also, by conducting status surveys in the market to make sure that members are strictly complying with the notion of fair competition. There is no case to violate the regulations in the fiscal of 2013.
The same notion for advertisements can be applied to our overseas offices as well.
Attending to Customer Inquiries
Product inquiries can be made through Website in addition to via telephone. We will try to attend to your inquiry as soon as possible from our relevant department.
Product Labeling
In Europe, South Korea, and Japan, Japan Automobile Tire Manufacturers Association has established a Grading System by integrating the "performance on rolling resistance" of tires and "wet grip performance" as an effort in order to facilitate the promotion of low fuel consumption tires; not just to define as low fuel consumption tires for those tires meeting certain parameters, but also that they have a labeling system (display method) in place to provide correct information for our customers started from January 2010. Incidentally, there was no case of violation as to information provided on performance through labeling in the fiscal year of 2013 for tire products.
One of the Examples of the Label
Labeling display applies for approximately 3,000 types of MB products, and support is provided in accordance with contracts with customers. During FY 2013, there was an erroneous display for the materials contained in a sporting product. This mistake was responded to promptly. (Error: cotton 65%, polyester 35%; correct: cotton 32%, polyester 68%).