THE YOKOHAMA RUBBER CO.,LTD：Feature Topic

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Yokohama Rubber CSR Web site > Feature Topic > 7 Pillars of Core Subjects for Yokohama Rubber to Address

With ISO26000 as a foundation, Yokohama Rubber Group set our key performance indicators for carrying out the PDCA cycle. This section details the progress of the activities we have been focusing on in order to achieve our goals by FY 2017, and provides reports from those responsible for each activity giving an overview of the current situation of respective activities, and outlines the domestic and overseas CSR activities of the Yokohama Rubber Group.

[Self-assessment criteria]: ○ ＝ Target achieved △ ＝ Improved but targets not achieved
× ＝No significant achievement; (Each KPI is indicated from the year it was established in.)

* 9 months, from April to December, FY2011 * Beginning in FY 2014, ISO26000 provides the central framework for our activities

1. Organizational Governance

Our Goals (by FY 2017)	Good ethics values based on ISO26000 compliance are well-known throughout our company. The entire company can visualize the applicable legislations. BCP support system is being developed as a group unit.
KPI	Cases of infringement of legal compliance FY2011 … 0 FY2012 … 1 FY2013 … 2	Number of participants in compliance-training meetings FY2011 … 558 FY2012 … 1,477 (Participation rate 85%) FY2013 … 1,245 (Participation rate 93%) * Participation rate: percentage of all eligible employees who participated)	Number of reports issued via whistle-blowing system FY2011 … 14 FY2012 … 39 FY2013 … 27
Self-assessment of achievements	△	○	○
Issues to be addressed	Evaluation of respective domestic and overseas companies’ risk level in the group Penetration of CSR among domestic and overseas companies in the group

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2. Human Rights

Our Goals (by FY 2017)	Our workplace is structured so that all of our diversified personnel can perform to the fullest regardless of age, gender, nationality, etc.
KPI	Employment rate of people with disabilities (Yokohama Rubber non-consolidated) FY2011 … 1.77％ FY2012 … 2.05％ FY2013 … 2.14%	Re-employment rate for retirements FY2011 … 80.4％ FY2012 … 80.4％ FY2013 … 90.8%	Number of participants in overseas training among new employees FY2011 … 51 FY2012 … 49 FY2013 … 42 (100% of the new employees)
Self-assessment of achievements	○	○	○
Issues to be addressed	Promotion of the use of women employees Development of global human resources Establishment of human rights policy

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3. Labor Practices

Our Goals (by FY 2017)	We will establish a “zero risk” safety culture.
KPI	Average accident rate of all global sites FY2011 … 1.29 FY2012 … 1.01 FY2013 … 0.99 (Total number of accident occurrences: up 17% from the previous year; the target was not achieved)	Regularly scheduled “open work observation” FY2012 … 9/10 factories FY2013 … 10/10 factories
Self-assessment of achievements	×	△
Issues to be addressed	Establishment of a standard operation procedures through “open work observation” Fostering of a “Safety Worker” system Using a “calendar of past accidents” to maintain vigilance about safety (by maintaining memories of past accidents)

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4. The Environment

Our Goals (by FY 2017)	We will turn all of our products into environmentally friendly ones. We will try to achieve a 25% reduction of greenhouse gases. We will achieve and maintain total zero emissions in both in our domestic and overseas factories and intend to keep this up. We will enhance the environmental preservation activities in the surrounding areas of both of our domestic and overseas factories.
KPI	Percentage of environmentally friendly products among our complete product line FY2011 … 89% FY2012 … 91% FY2013 … 93%	Reduction in the rate of greenhouse gas emissions compared to the base year (domestic group) FY2011 … 13.2% FY2012 … 15.9% FY2013 … 15.9%	Numbers of domestic and overseas factories that achieved total zero-emissions FY2011 … 21 FY2012 … 23 FY2013 … 24	Total water intake at domestic and overseas factories FY2010 …8.97 million m³ FY2011 … 8.25 million m³ FY2012 … 8.28 million m³
Self-assessment of achievements	○	○	○	○
Issues to be addressed	Improvement of systems at domestic and overseas business locations towards the achievement of our new mid- to long-term environmental goals Biodiversity study at overseas business locations

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5. Fair Operating Practices

Our Goals (by FY 2017)	Our company is able to enhance various CSR activities on the global stage by co-operating with our partners.
KPI	Percentage of raw materials procured locally by overseas factories FY2011 … 70% FY2012 … 73% FY2013 … 75%	Numbers of global meetings held; number of participating groups FY2012 … Once a year; 8 locations in 5 countries FY2013 … Twice a year; 7 locations in 5 countries	Numbers of partners that participated in CSR workshop FY2012 … 177companies FY2013 … 298 companies
Self-assessment of achievements	○	○	○
Issues to be addressed	Partners’ human rights and labor practices Establishment conflict mineral policy Sustainable material procurement Promotion of greenhouse gas emissions awareness in terms of the supply chain(Scope 3)

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6. Consumer Issues

Our Goals (by FY 2017)	Consistent quality assurance system corresponding to the worldwide expansion of production sites Global comprehensive service system for all products Quality education for all employees at all production sites, including services
KPI	Numbers of employees who newly completed quality training at factories FY2011 … 73 FY2012 … 98 FY2013 … 128	Numbers of newly-qualified service engineers FY2011 … 111 FY2012 … 105 FY2013 … 96	Total number of ISO/TS16949 qualified internal quality auditors FY2012 … 714 FY2013 … 826
Self-assessment of achievements	○	△	○
Issues to be addressed	Expansion of quality training at overseas factories Global enhancement of training for service engineers

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7. Community Involvement and Development

Our Goals (by FY 2017)	A system is in place to apply what stakeholders have to say. Five hundred thousand trees have already been planted at both domestic and overseas business locations.
KPI	Yokohama Forever Forest project, number of seedlings planted during the year FY2011 … 49,030 FY2012 … 53,625 FY2013 … 39,791 (Total 326,000 trees, achievement rate 65%)	Numbers of saplings provided FY2011 … 26,848 FY2012 … 29,169 FY2013 … 55,635 (Total 161,593 trees)	Numbers of social gatherings held with local citizens at factories (per year) FY2011 … 6 FY2012 … 6 FY2013 … 8 * Changed to the total number per year
Self-assessment of achievements	○	○	○
Issues to be addressed	Cooperation with NGOs in our business areas Development of a system to support employees’ volunteer activities Support for reconstruction of disaster-stricken areas